• Sally Cooper

Dress for success ZOOM STYLE

As we know, the pandemic has transferred our business meetings to ZOOM. Though our wardrobe is seen only from the waist up, we still need to present ourselves in a stylish, professional manner.

The following suggestions can help you to make an effective presentation.


The camera picks up on solid colours. Busy prints distract the other participants of the ZOOM. A colour analysis will help you discover the colours that look best with your complexion.


Be sure to avoid an overload. The addition of earrings or a necklace can highlight your outfit. The addition of a small amount of colour can brighten your look.


Ensure ample lighting so that people can see you. Have a stable light that does not flicker.


For a ZOOM, make-up should be darker as in lipstick, blush and eyeliner to define your features on-camera, presenting a healthy glow.


A neat hairstyle such as a ponytail, straight or soft curls, avoid overdoing it.

Reference: Kerry Heaps


Be authentic with yourself:

Dress in an appropriate office manner in your style preference, whether it is in colour, heels, bold lips accentuated by neutral makeup. Balance your clothing colour with neutral pieces. Moderation is the key.

Invest in quality garments:

Be willing to invest a certain amount of money in your choice of classic, high-quality items which will serve you well. Pay close attention to the material, craftsmanship and fit. Be sure to take proper care of your items, clean them regularly, hanging them on satin or velvet hangers. Engage an excellent tailor to ensure an appropriate fit.

Do not show too much skin:

Concentrate on the proper length of the dress or skirt, which should graze the top of

your knee.

Do not reveal any cleavage or wear see-through tops as undergarments should not be visible.

Don't overdo make-up:

In moderation, using a bold lip colour keeping all other make-up neutral. Avoid dramatization; your make-up should enhance your natural look. Keep a mirror handy to double-check your teeth and any make-up smudges. Have a toothbrush and toothpaste handy.

Think Colour:

Consider choosing a colour according to your days' office activity. Remember that

red is a powerful, aggressive colour. Keep in mind that your style conveys your overall message to others.

Avoid being too trendy:

Your office is not a fashion runway. Your clothing should accentuate your profession, not exaggerate it. Do not allow your wardrobe to steal your spotlight.

Check-out your Employers dress-code:

Enquire as to the dress regulations. Dress with care and intentional choices.

Reference: Carrie Colbert

Remember, your outward appearance represents your business which leaves its mark on all who cross your path.

We, the all-women team of BonseBonse Real-time bookkeeping, seek to present ourselves on ZOOM and at the office in attractive apparel showcasing professional fashion integrity to our clients.

Friday, March 25, 2021

Written by: Sally Cooper

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